A.Provide appropriately located areas consistent with the General Plan, applicable area plans, and redevelopment plans for a full range of office, retail commercial, service commercial, and visitor commercial uses needed by residents of, and visitors to, the city and region.

B.Strengthen the city’s economic base, and provide employment opportunities close to home for residents of the city and surrounding communities.

C.Create suitable environments for various types of commercial uses, and protect them from the adverse effects of inharmonious uses.

D.Minimize the impact of commercial development on adjacent residential districts.

E.Ensure that the appearance and effects of commercial buildings and uses are harmonious with the character of the area in which they are located and with applicable commercial neighborhood plan standards.

F.Provide opportunities for residential development on the site of commercial development or on separate sites in certain commercial districts.

G.Ensure the provision of adequate off-street parking and loading facilities.

H.Provide sites for public and semipublic uses needed to complement commercial development or compatible with a commercial environment.