A.Protect and enhance the character and setting of the City of Monterey against visual blight by preventing a proliferation of signs that will detract from, and obscure, the scenic qualities of the City of Monterey and its individual buildings and neighborhoods;

B.Encourage the effective use of signs primarily as a means of identification and communication, and to provide equality and equity among sign owners and those who wish to use signs; and

C.Mitigate the potential cumulative detrimental impact resulting from numerous signs in close proximity to each other, which cannot be addressed in any way other than by limiting the number and size of all signs. (Ord. 3475 § 2, 2012)