1.“Mobile billboard” means any wheeled conveyance which pulls, carries, conveys, or transports any billboard, sign, or other message for the primary purpose of advertising.

2.“Advertising” means attracting public attention to a business, product, or organization by using paid announcements through print, broadcast, or other media.

1.The purpose of this section is to regulate mobile billboards, whose primary purpose is advertising, within the City limits in order to promote public safety by promoting the safe movement of traffic, improving the aesthetic appearance of the City, and reducing air pollution.

1.Except in situations requiring transport from public to private property, it is unlawful for a person or organization to conduct, or cause to be conducted, a mobile board advertisement upon a street or public place within the City where the public has the right of travel.

1.This section does not apply to vehicles, including buses and taxicabs, which display an advertisement or business identification for its owner, as long as the vehicle is engaged in the usual business or regular work of the owner. It should not be used to mainly or primarily display advertisements.

2.All taxicabs operated in the City would continue to be regulated in this regard by Monterey City Code Section 36-10, which requires that all signs displayed on any taxicab shall be approved by the Police Chief. (Ord. 3440 § 1, 2010)